Using Social Media tools to Enhance Your Job Search (guest tips by The Marketing Twins)

Here are some tips on using Social Media tools to enhance your job search:

LinkedIn:

Establish a strong and complete profile
Ensure your contact information is evident (including email, websites, etc.)
Research connections at targeted companies where you want to work
Search groups where you can offer advice and stretch your skills
Establish SlideShare presentations on your profile that highlight your expertise

Facebook:

Ensure your contact information is evident (including email, websites, etc.)
Eliminate items from your profile that would be perceived negative or embarrassing (photos, videos)
Notify people that you are looking for a job (assuming your search is public)
Share your expertise as part of your status updates or notes
Post videos highlighting your expertise

Twitter:

Establish a strong and complete profile
Highlight your expertise in your tweets
Direct people to a website/blog where your skills can be expanded
Use Search feature to find employers looking for your skill set
Follow recruiters in your field and executives in targeted companies
Be someone worth following – don’t be offensive or boring; provide relevant tweets to highlight expertise
Re-tweet others and participate in the conversation (responses and direct messages)

Google:

Establish Google Profile to ensure you will be found on first page of Google Search
Set up Google Alerts to stay abreast of job openings/web postings/announcements from target companies
Search yourself to determine what information is out there so you can address it when Recruiters ask (because they’ve already “Googled” you before you get called in for the interview!)

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